Courtney Ford

In the competitive world of B2B SaaS, making SEO-friendly product comparison pages is key. Leaders like HubSpot, Zoho, and Ahrefs use these pages to stand out. They grab search queries and build their brand. These pages give clear insights into what each product offers. They help customers choose wisely. It’s a big deal for making … Read more

PPC automation tools are key for SaaS companies to boost their marketing and ROI. With rising customer acquisition costs, they need smart advertising to stay ahead. These tools use AI and machine learning to adjust PPC campaigns fast, leading to quick results. A study with FishingBooker showed a 49% boost in ROAS. This highlights the … Read more

In today’s fast-paced digital world, it’s key to understand and track SaaS customer journeys. This helps drive growth and build brand loyalty. By combining SEO insights with PPC, companies can see how users behave. This lets them create marketing that targets customers at different stages of their decision-making. AI tools are changing how we do … Read more

In today’s competitive world, user-generated content (UGC) is key in SaaS marketing. It helps businesses improve their digital marketing strategy. By using UGC in SEO and PPC, brands can increase their visibility online. People are losing trust in traditional ads. Instead, they trust what their friends say. Studies show that 84% of Millennials and 93% … Read more

In the competitive SaaS world, using new SEO strategies is key. Content clustering is a top method. It groups information into topics that meet user needs better. As we look to 2024, a great SEO plan has eight steps, starting with a detailed SaaS SEO workshop. This workshop helps find your brand’s purpose and what … Read more

In the competitive world of Software as a Service (SaaS), keeping customers is tough. A huge 96% of web visitors leave without buying. This makes targeted marketing very important. Retargeting ads are a key tool to get people to buy after they’ve seen your brand. When used with good SEO, they help keep customers by … Read more

In today’s competitive world, SaaS companies can greatly benefit from using cross-platform SEO and PPC. These strategies help businesses become more visible online and reach their target audience effectively. They drive immediate traffic with paid ads and build organic growth with SEO. Combining these strategies is key for SaaS companies. They need to understand their … Read more

The Software as a Service (SaaS) market is growing fast, expected to hit $230 billion by 2024. As competition grows, knowing how to optimize SaaS SEO is key for success. With over 60% of web traffic coming from mobiles, SaaS companies must focus on both mobile and desktop optimization. Research shows 64% of research starts … Read more